Rising costs and a slowing economy haven’t darkened the mood of wedding photographers in India. More couples than ever are willing to spend thousands of rupees on photo albums, pre-wedding shoots and videos, allowing photographers to take a bigger slice of India’s $30 billion weddings business.
“People are willing to spend more money now compared to what they were spending three years back,” said Delhi-based photographer Vijay Tonk, who charges around 100,000 rupees for clicking pictures at a two-day function, 10 times more than what he charged in 2010. “It’s a status symbol now to spend money and have good (pictures).”
Professional photographers, some of whom charge as much as 100,000 to 300,000 rupees ($1,600 – $4,800) for a single day, have not seen any slowdown in client queries. With 20 confirmed wedding assignments in the next three months, 26-year-old Tonk has been forced to say no to some couples.
People increasingly are looking to pay premium prices for photographers who can capture the essence on their subjects through candid shots. Sonal Kalra, who hired Tonk for her December wedding functions, said such pictures “help capture the mood better”.
Some of the price rise comes as photography supply costs increase. Much of it, however, comes from an increasing willingness on the part of Indian families to not only spend big on weddings as they have always done, but to spend even more on higher-quality photos and other aspects of the ceremonies.