Political parties in India are relying more on social media ahead of the 2014 election as a way of increasing voter support, even though politicians in general do not expect such efforts to significantly influence election results.
By Aditya Kalra and David Lalmalsawma
Political parties in India are relying more on social media ahead of the 2014 election as a way of increasing voter support, even though politicians in general do not expect such efforts to influence election results.
Two Indian social media consultants, Avinash Kalla and Bhaskar Pant, plan to release “Twittamentary India”, a film made in collaboration with Singapore-based documentary filmmaker Tan Siok Siok. Like Siok’s 2012 original “Twittamentary”, the new film will take a look at the Twitter community with the help of people on the social media website. “Twittamentary India” will explore the interactions that politicians, journalists and ordinary people have on Twitter in the country.
Four years ago, Singapore-based documentary filmmaker Tan Siok Siok asked her Twitter friends to contribute ideas for a Twitter documentary. That was the beginning of her crowd-sourced film ‘Twittamentary’. She spent three years travelling across the United States, meeting strangers and documenting experiences on Twitter as she made the film.
As the dust settles on a two-year-long election campaign that has now given the United States its first African-American president in Barack Obama, I do wonder if there is a message for Indian politicians from the messenger of change… at least from the way he ran for the White House.