India Insight

Software products bring hot career choices as India looks beyond IT services

When Zomato was setting up shop six years ago, the online restaurant search service had to woo engineers, but many weren’t interested in working for an unknown company. Instead, they wanted to work for larger and prestigious names. Slowly, that is changing.

Indian companies such as Zomato and Flipkart, which make their own technology products rather than provide services are becoming more attractive to the country’s engineering school graduates, and are hiring more people as they alter technology industry hiring patterns.

“We had to convince parents to let their kids work with us. Most people had no idea of what a products startup can offer,” said Gunjan Patidar, Zomato’s chief technology officer, talking about the company’s early days. “They know about Infosys and TCS because that’s where their cousins and friends have worked.”

Backed by Silicon Valley-based venture capitalists, these homegrown companies are not afraid to match salary packages offered by established foreign companies, and offer perks such as employee stock options.

Not everyone is born to be an engineer, but in India, many parents are determined to make it so for their children. India produces about 80,000 engineering graduates every year, according to Sandhya Chintala, vice president of the National Association of Software and Services Companies.

Liquor retailers toast online model in India

When Dhruv Khandelwal started working as an equity research analyst after finishing his MBA in the United States, he wanted to start an Indian financial services website. That changed when Khandelwal and his friends ran out of beer on a Sunday afternoon.

Letsbuydrink.com, a website launched by Khandelwal six months ago, offers imported alcoholic beverages for sale in India. The website has 2,000 registered members and averages monthly sales of 150,000 rupees ($2,460).

“It’s just a point of convenience for (customers) and that’s the target market,” said 29-year-old Khandelwal. “This is an industry where you need to build a brand image and you have to build confidence.”

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