When Zomato was setting up shop six years ago, the online restaurant search service had to woo engineers, but many weren’t interested in working for an unknown company. Instead, they wanted to work for larger and prestigious names. Slowly, that is changing.
Indian companies such as Zomato and Flipkart, which make their own technology products rather than provide services are becoming more attractive to the country’s engineering school graduates, and are hiring more people as they alter technology industry hiring patterns.
“We had to convince parents to let their kids work with us. Most people had no idea of what a products startup can offer,” said Gunjan Patidar, Zomato’s chief technology officer, talking about the company’s early days. “They know about Infosys and TCS because that’s where their cousins and friends have worked.”
Backed by Silicon Valley-based venture capitalists, these homegrown companies are not afraid to match salary packages offered by established foreign companies, and offer perks such as employee stock options.
Not everyone is born to be an engineer, but in India, many parents are determined to make it so for their children. India produces about 80,000 engineering graduates every year, according to Sandhya Chintala, vice president of the National Association of Software and Services Companies.