“Dawaat-e-Ishq” is one of those infuriating films that seem to go on for ever, getting more monotonous by the minute. For a movie that is supposedly about food, there is surprisingly little of it on screen.
Instead, director Habib Faisal chooses to populate his movie with asinine plotlines, a lead pair whose romance is stone-cold, and characters who are neither funny nor interesting.
Gulrez aka Gullu is a feisty shoe salesgirl who dreams of studying fashion design in New York and marrying the perfect man with the perfect American accent. Her father has more modest ambitions for his only daughter. He wants to get her married, even if it means having to pay dowry. But when several suitors reject Gulrez because the dowry is deemed inadequate, she hits upon what she thinks is a brilliant plan to get the marriage monkey off her back, and fund her American education.
She convinces her father that they should assume false identities, move to another city from their native Hyderabad, advertise for prospective grooms, marry the greediest one, and then trap him in a dowry harassment case – all this so that they can pocket the settlement money. How someone living under a false identity can accuse another person of a crime is obviously a small detail that Faisal chooses to skip.
Her father, otherwise a sensible man, agrees and they move to Lucknow, where they home in on Tariq, the owner of a restaurant whose parents ask for a hefty dowry. Tariq (Aditya Roy Kapoor) falls head over heels for Gullu, wooing her with biryani and kebabs from his restaurant.