Sharad Devarajan is no stranger to the animation and comic book scene in India. He was responsible for bringing DC Comics, Marvel and the publishing activities of Cartoon Network to the country, and worked with Marvel on an Indian avatar of the Spider-Man in 2004, the first “trans-creation.” Devarajan is also launching a series on Bollywood superhero franchise Krrish.
He heads a U.S.-based digital entertainment company, Liquid Comics, which creates original graphic and animation content for various media. The company’s Indian arm, Graphic India, worked with Stan Lee‘s POW! Entertainment and developed the American cartoonist’s first Indian superhero, Chakra.
In an interview with India Insight, Devarajan defines his strategy and ambition for the newest superhero on the block. Edited excerpts:
How did Chakra happen? How did Stan Lee get involved?
I have had the great honour of knowing Stan for a number of years now and consider (him) a great mentor and friend. When I first started Graphic India, I went to Stan and his business partner Gill Champion for advice and shared with them our goal to spark a creative renaissance in the area of character entertainment bringing together creators from east and west to create new characters and heroes that would not only inspire Indian audiences but hopefully also speak to audiences around the world. I asked Stan if he would be interested in working with me and the amazing team of young Indian writers and artists at Graphic India to create a new superhero and he instantly saw the potential to take his unique brand of storytelling into a new market and do something unique.