India Insight

Sari-clad cheerleaders add Indian touch to IPL franchise

The upcoming session of the Indian Premier League (IPL), India’s glamour-packed cricket tournament, will see a sartorial anomaly come to life — cheerleaders wrapped in saris.

Bollywood star Shah Rukh Khan’s IPL team, the Kolkata Knight Riders, has decided to cover their cheerleaders in one of the most traditional Indian outfits — a marked departure from their 2008 wardrobe when a lot of skin, from midriff to thighs, was on display.

All these sari-clad cheerleaders would be “local hires” and will dance to classical Bengali music in between boundaries and fall of wickets. The team management is of the opinion this will help connect with Bengali cricket fans and improve ticket sales.

This is not the first time an IPL team has shunned short skirts and pompoms for a more conservative costume. Last year, the newest addition to the IPL franchise — Pune Warriors — had classical dancers, called ‘cheer queens’ in ethnic clothes. The owners had said these ‘cheer queens’ would showcase India’s rich and diverse culture on an international platform.

But could it be that this change in attire has less to do with a new-found respect for Indian culture, and more with economics? Since the 1920s, some analysts have believed that during times of economic hardships, hemlines drop dramatically. The theory, known as the hemline index, has been put to test recently. In recession-hit 2008, full-length dresses had been in vogue. In 2010, as stock prices rose, mini-skirts made a comeback.

IPL Kochi on its way out?

A policeman stands guard at one of the entrances to a cricket stadium during a match in the IPL tournament in Kolkata April 19, 2010. REUTERS/Parth Sanyal/Files
It’s intriguing arithmetic. After adding two new franchises to its stable, the Indian Premier League now runs the serious risk of going into its fourth edition with seven cricket teams, one less than the original eight.

In that March 21 news conference in Chennai, Lalit Modi, still one month away from a dramatic dumping, was doing what he does best — reeling off mindboggling numbers.

Modi welcomed Pune and Kochi on board and waxed eloquent on how recession-proof the cash-awash league was.

Privatise the Commonwealth Games?

A labourer stands in front of boards advertising the Commonwealth Games in New Delhi September 23, 2010. REUTERS/Mansi ThapliyalThere are two reports today that say everything about the fiasco of the Commonwealth Games. On the one hand, while Delhi government cleaners are apparently refusing to clean the toilets at the Games village because they were so “nauseating”, the Games organisers are calling in the help of some luxury private hotels, including the Taj and Oberoi, to help with hygiene.

There you have it. After nearly four years in India, most of the positive headlines I have read have come from the can-do attitude of Indian business or the energy of non-government grassroots organisations. The negative has mostly come from rafts of stories of the Indian state – the skimming of billions of dollars, the failure of basic health and education services.

For all the criticism that is being levelled at India, the most unfair somehow is that this country cannot organise events to the standard of the globalised 21st century. False. Just look at how one businessman, Lalit Modi, set up the Indian Premier League (IPL), which revolutionised cricket with its 20-over format and imported cheerleaders. After security concerns in
2008, organisers moved the IPL — in many ways more complex than the Games because it takes place over nearly two months in different cities — to South Africa within weeks, a huge feat of logistics.

Has Shashi Tharoor dug his own political grave?

Is it too early to write the political obituary of Shashi Tharoor, who over the weekend resigned from the post of junior foreign minister not even a year into holding the post?

Shashi TharoorSome commentators have already written him off. Others, including a report in the Hindustan Times on Tuesday, cite Congress party sources to say Tharoor has not lost all the goodwill of the leadership and could one day make a comeback.

His resignation, so they say, had more to do with Congress not wanting to be seen to let Tharoor get away with it.

from Left field:

Will India as No.1 team prove the tonic for test cricket?

India's crushing 2-0 series win over Sri Lanka to become the number one ranked test team for the first time has triggered huge celebrations across the cricket-crazy nation.

The hosts, ranked number three, leapfrogged leaders South Africa and the second-ranked Sri Lanka to become the first team other than Australia or the Proteas to head the list.

In an ideal world, the development in the game's global commercial hub should work wonders for the classical format, overshadowed by both the limited-over formats, especially after the rise of Twenty20. India owes its current commercial clout to the shock World Cup win in 1983 which particularly turned the 50-over game into a cash cow.

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