When filmmaker Pawan Kumar wrote an anguished blog post about not having enough money to make a movie, he didn’t expect hundreds of strangers to lend him their savings, no questions asked.

Eighteen months after that post — called “Making Enemies” — went viral, Kumar’s Kannada-language feature film “Lucia” opened in Indian cinemas.

The film, a thriller about an insomniac usher in an old theatre, earned 10.6 million rupees (about $170,000) in ticket sales in its first week in cinemas, outperforming its production budget of around 6 million rupees (about $95,000). The film’s television rights were sold for an additional 10 million rupees.

“Before writing that blog, I had spent two or three months trying to get someone’s attention,” said Kumar, who has acted in Kannada films and directed the 2011 film “Lifeu Ishtene”.

“Around 10 days after I put up the post, a lady from the UK transferred 200,000 rupees (around $3,200) to my account. Soon, I had around 800,000 to 900,000 rupees in my account. That is when I realized I was on to something,” said the 30-year-old filmmaker.