India Insight

Aamir Khan’s recipe for India’s biggest blockbuster

In the weeks before the release of “Dhoom 3“, actor Aamir Khan got a message from his dentist, who was concerned that his patient’s new film wasn’t being promoted enough.

That was exactly what Khan, who plans the marketing of his films as meticulously as he prepares for roles, wanted to hear.

“When people are concerned enough about your film that they ask you why they aren’t promoting it more, you know you’ve achieved what you wanted,” the 48-year-old Bollywood star told Reuters in an interview.

As each big-ticket Indian film tries to outdo previous box-office records, shouting about the latest premiere has become routine.

Before “Chennai Express” opened in cinemas last year, actor Shah Rukh Khan appeared on popular reality TV shows, toured several cities and ensured newspaper coverage for the film. “Chennai Express” became the highest-grossing Bollywood movie, raking in 2.27 billion rupees ($36.6 million) in domestic ticket sales.

from Global Investing:

PIGS, CIVETS and other creature economies…

Given the ubiquity of BRICs and PIGS, it seems everyone else in the financial and business world is attempting to conjure up catchy acronyms to group economies with similar traits. All with varying degrees of success. BRITAIN-WEATHER/

HSBC chief Michael Geogehan has been championing 'CIVETS' to describe Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa as the next tier of developing economies poised for spectacular growth.

Evoking the skunk-like animal blamed for the spread of the deadly SARS outbreak in Asia is not exactly auspicious but then it will probably be less offensive than the porcine moniker for Portugal, Italy, Greece and Spain. The collective term -- with permutations such as PIIGGS to include Ireland and Great Britain among the list of debt-ridden countries -- has been denounced by politicians in Portugal and Spain.

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