Priyanka Chopra is not a household name in the United States, but the Bollywood actress and singer will try to change that on Thursday night when she kicks off the National Football League’s Thursday Night Football game with her single “In My City.”

In this case, the city will be Foxboro, Massachusetts, where the New England Patriots will play the New York Jets. While Chopra will be in Mumbai, heart of the Indian film industry, the NFL Network will broadcast a video of her singing the song against a backdrop of football players and sportscasters.

“The most important thing is exposure,” she said. “(It’s an) intro to who I am and what I do.”

Chopra is a huge name in India of course, and wherever people gather to watch Bollywood hits around the world. But the 31-year-old has yet to make her name in a big way in the United States. It’s not that she and her people haven’t been trying. In July, she released the song “Exotic” with rapper Pitbull, and “In My City” came out as a collaboration with American rapper Will.i.am in 2012.

Now, “In My City” will be played at 13 games across the United States during the 2013 NFL season. It’s a step up for the song, which last year was aired during the pre-game shows.