Priyanka ChopraA new ad campaign featuring Bollywood stars Saif Ali Khan, Priyanka Chopra and Neha Dhupia has viewers’ curiosity piqued with its almost soap opera feel, with each advert dealing with a new episode in their love triangle.

The story so far: Chopra and Khan were once together, and Chopra still carries a flame for him, and half a heart-shaped locket. Khan, who has the other half of the locket, is about to propose to Dhupia, but also still has feelings for Chopra. Incensed  Dhupia dumps Khan, and in the latest episode Chopra was looking for Khan at the airport.

So here’s the $1 million question: What was keeping them apart? You’ll never guess: Chopra’s dark complexion that lost out to fairer-skinned Dhupia.

The campaign for Hindustan Unilever’s Pond’s White Beauty will have us believe Chopra’s “wheatish” complexion – the polite term still used in Indian matrimonial ads – is the only reason she is not with her one true love.

But never fear, Priyanka, for Pond’s White Beauty with lycopene is here.  Watch the four episodes so far of Kabhi Kabhi Pyaar Mein here