Star India wants to attract English-speaking audiences with a television channel that syndicates the latest seasons of American TV shows such as the counterterrorism thriller Homeland and the comedy Modern Family.
Several channels broadcast U.S. shows in India, but Star World Premiere HD is the first to broadcast episodes a day or two after they air in the United States.
Broadcast delays mean that sitcoms or dramas often complete their run in the United States before premiering in India. Fans, unwilling to wait for months, frequently download episodes from the Web.
“I am targeting the top 1 percent — the people who travel abroad, or have lived abroad, are exposed to these shows, and will be willing to pay for premium content,” said Kevin Vaz, who heads English-language channels in India for the television network owned by Rupert Murdoch’s 21st Century Fox.