Styling suddenly became serious business and the 28-year-old Qureshi found herself a pioneer in India. The Indian film industry woke up to the trend, shedding its garish costumes, and hiring stylists to mould a more glamorous image for Bollywood’s A-listers. Other celebrities followed suit.
Last year, Qureshi launched Pernia’s Pop-Up Shop, an online luxury fashion retailer like Net-a-Porter, stocking designer dresses from all over the country.
She also wrote a book, released on Oct. 30, which is a sort of style bible with do’s and don’ts for fashionistas in India.