(Any opinions expressed here are those of the author and not of Thomson Reuters)
Indians use gold for all sorts of things. As the world’s biggest gold consumer, its citizens use coins, bars and jewellery as gifts, dowries and investments that are literally more solid than a share in a company. The ill effect that this has on India’s current account deficit has led the government to try to curb demand. Here are a few examples of demand that nobody can seem to curb.
This week, gold importer RiddiSiddhi Bullion’s subsidiary Dia Jewels unveiled India’s first gold-plated motorbike. About 35 to 40 kilograms of silver went into making the miniature two-wheeler model, which is gold plated and studded with diamonds, and took six months to make, said Mukesh Kothari, director of Riddisiddhi Bullions.
“It was my dream project to make such a bike, which has never been made before in the Indian markets … Moreover it’s not for sale, so neither have we priced it nor have we marketed it,” Kothari said. The bike cost around $100,000.
The bike is a successor to the GoldPlus Tata Nano. Unveiled in 2008, the Nano was billed as the world’s cheapest car. The gold version, from 2011, was studded with 80 kilograms of 22-karat gold, 15 kilograms of silver, and gemstones.
While a standard Nano costs 155,000 rupees ($2540), this variant was worth 220 million rupees ($3.6 million based on today’s exchange rate). The car was not for sale, but was a branding and promotional initiative of a Tata group company.