You still believe you can turn the airline around. You still believe you will find a white knight who will buy into your carrier and help it back on its feet. You are giving your best to convince investors that your brand-value is still strong, you can still attract passengers – all you need is some hard cash immediately.
And then, suddenly, your airline is forced to cancel dozens of flights because your pilots want their salaries before you are allowed to run the airline, or even negotiate with investors to save their jobs.
It must be frustrating to be in that position. It must be difficult being Vijay Mallya.
“Why should I spend every day to keep our airline afloat if the actions of our own colleagues lead to loss of guest confidence and lower income by cancellation of flights or low load factors that result from uncertainty?” a frustrated Mallya wrote in a strongly worded letter to employees on Thursday, according to local media. “What is the confidence that I can give to investors who I am in dialogue with?”