Bollywood and culture in an emerging India
Don’t like this Bollywood film? Get your money back
Anti-pimple creams, credit cards, items at department stores — now add Bollywood movies to the list of things with money-back guarantees.
The makers of “Mukhbir,” a new film, are so confident it will do well they are offering a refund (minus taxes, of course) to people who don’t like it.
Maybe it will also set a trend for films in India. One where the audience is always right.
Consider a few fictitious examples -
‘Hey, Shah Rukh Khan looks too old to play a college kid. The plot is implausible. Give me my money back.’
‘Didn’t like the acting. And the movie was an hour too long. Refund please.‘
‘Boring item songs. Pathetic fight scenes. Waste of time. At least I’ll get my money back.‘
Film producers won’t be too happy to see thousands of people clamouring for their money back. Will they actually pay up?
“Mukhbir” opens in cinemas on July 11. With satisfaction guaranteed.