Bollywood and culture in an emerging India
Like horror films? Here’s how you can win some cash
Of course, being the coward that I am (when it comes to horror films), I declined the offer. Being richer by one thousand rupees wasn’t worth putting myself through such an ordeal.
Yes, that’s the amount producers of the upcoming horror flick “Phoonk” are offering viewers if they can watch the film all alone in a theatre.
A lucky few will be shortlisted through a contest that kicks off next week. They will then watch the Ram Gopal Varma film in a darkened hall, with only the empty seats for company.
To win, contestants will have to sit through the entire film (roughly 180 minutes in duration) without bolting in terror through the exit doors.
“We’ve got such a great response to our website (http://www.phoonk.in/) that we decided to turn this into a contest,” says Neeraj Joshi, head of the marketing and promotions department of One More Thought productions, which is producing ‘Phoonk’.
The film, about a family traumatized by black magic, opens in cinemas on August 22.
Now, every week I get paid (by my employer, of course) to watch movies and write about them. If someone is willing to pay me a lot of money to do the same thing, I am game. After all, nobody said anything about keeping your eyes open.