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India Masala

Bollywood and culture in an emerging India

21:33 October 20th, 2008

‘Kyunki’: Death of an Indian TV soap

Posted by: Shilpa Jamkhandikar
Tags: India Masala, , , , ,

After reigning for more than eight years on television and pretty much dictating the way kitchen politics was played out in Indian homes, “Kyunki Saas Bhi Kabhi Bahu Thi” is finally going off air.

kyunki.jpgOne of India’s longest running soaps, which chronicled the lives of the Virani family, and made superstars out of Smriti Irani and the humble Gujarati snack of thepla (a flatbread made with fenugreek and chickpea flour), was also the harbinger of a whole new era in Indian television.

For one, it brought on a horde of imitators. Indian television was bombarded with daily soaps that chronicled the lives of unbelievably evil mothers-in-law and unbelievably saintly daughters-in-law, scheming against the other for endless episodes. But not all of them enjoyed the same success.

Though it was criticised by many women’s organisations for stereotyping the Indian woman, “Kyunki” ruled the ratings for a good part of its run on television.

It propelled Ekta Kapoor to unparalleled success and helped Irani get a BJP ticket for contesting the Lok Sabha elections.

As for me, I couldn’t even touch the television remote between 10:30 and 11 pm, because my mother claimed ownership of the television set.

“I don’t care what you think of the show,” she told me defiantly, “I like it. After all I don’t like so many of these English sitcoms you watch but that doesn’t mean they are bad, right?” Couldn’t argue with that logic.

If you can’t beat them, join them, they say. I watched a few episodes of “Kyunki” with my mother, but to be honest, it wasn’t my kind of show at all. I gave up.

I didn’t expect my mother’s loyalty to waver though.

On a trip home last year, I caught her watching another show during the “Kyunki” time slot.

I was shocked.

“What happened?”

“Oh, it got too complicated. I couldn’t keep track of all the children and grandchildren any more,” she said.

I knew then, that ratings for the show would drop. And they did.

And that’s how I knew who the next star of Indian television would be. That’s because my mother is now hooked to the trials of Anandi, star of the top rated “Balika Vadhu”.

Ultimately, it’s just another saas bahu serial triumphing over the other. Indian television hasn’t gotten out of the mode, it’s just found another mask for the same old face.

17 comments so far

Could not agree with you more. But I wonder how similarly mindless American sitcoms like Bold and the Beautiful are still running after nearly two decades.

- Posted by HANIT

Well, kitchen politics can also run out of twists. And I am glad its this soap’s turn to run out of the box altogether.

As it is, it made no sense. To make matters worse, the creators of the show insisted that this nonsense is what people want to see. And even worse than that was the fact that people actually were lazy enough to nod their heads through it all.

I think they were nodding off to sleep but were too lazy to even say that. And so, the creators were quick to label those nods as nods of approval!

It’s funny you know - It took eight years for all of them to finally wake up!

- Posted by Garfield

well, you should appreciate soaps like balika vadhu which give out a social message !

- Posted by archie

THANK GOD ITS DONE!

- Posted by alka

I am very happy that finally Kyunki is finally going off air.

- Posted by Archana

please ekta kyunki should keep on going and should never come to an end………. because it forms part of our daily life………… please do something……

- Posted by sham

Finally they are doing what they should have done years ago. The seiral is very unrealistic and boring. Thanks god its off air.

- Posted by Kusum

Thanks Ekta Kapor for such a gracious gesture!The best Diwali gift one could get :P

- Posted by Victim

I mention some very goood things about this news, and to be very frank i am glad. that finnaly it end. and also hope that atleast all these sops will end to clear air in family and atleast get some rest from all this stupid ideat and sense less serial on which house wife and even some men put thier eyes like a bump….

- Posted by Amit Daga

at last we got it

- Posted by parikh

May god bless ekta to take it off air…. Truly a Happy Diwali

- Posted by Suhas

Thank lord its over….once i come home after work, i see my wife all stuck to the TV set watching on of Ekta’s insensible, crazy, immature, inhuman so called shows…….I’ve never seen anything as Dum as the serials shown on TV. They drive me nuts as i see them and i pray for the cable to get disconnected. its high time they stop all this insensible idiotism to stop and show something descent and good for a change.

- Posted by Bivin

Ekta must have got a sufficient profit which could be used to start her own ” K ” channel. Her sas bahu serials are a part of our society & could not be left uncompletedly.

- Posted by kapil

Ekta, Plz. do something. Don’t end the show. I am 24 & watching it since I was 16. I will die if u end kyunki. It has become a part of my daily routine just like sleeping, eating etc.
Ekta, plz. save the show. U will rock kyunki

- Posted by MUKTAK VYAS

its good that u decided to end this programme.where there is end there is a new beginning…….

- Posted by sheetal

Ekta,
you cannot end the show like this. Plzzzzzz do something…
Let the show continue Ekta… Plzzzz….

- Posted by Sweety

sagar

the time of saas bahu serial has gone. it is now reality world which is all about lying. now television lies.
bpo solution

- Posted by sagar rao

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