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from Photographers' Blog:
I first encountered the 52-year-old Maratha Mandir movie theater while I was on one of my walks to explore Mumbai. Being new to the city, I do this often. It was just a casual walk down the lanes of the city when I saw a huge billboard promoting a film outside the cinema. The billboard proudly advertised it as the longest-playing film in Indian history.
Somewhere in Bollywood, there has to be a movie-making machine.
All you do is insert a reel, change a few specifications (perhaps the hero’s name and occupation or the reason for a romantic obstacle with his leading lady) and wait for a “masala” movie to pop up, fresh and ready to hit unsuspecting audiences.