Bollywood and culture in an emerging India
Every year at IIFA, people crib about how badly organised the event is but somehow the glitz and glamour of the awards always makes you forget all these unpleasant issues.
Security arrangements at the venue were extremely tight and this led to more than one misunderstanding. Also, guests were left without food or water for the most part of the five-hour-long award show, which ended in the wee hours of the morning.
Believe me, if you have to listen to Shatrughan Sinha go on and on about the unity in the film industry, your patience will run out. And he wasn’t even there to receive an award, merely to give one.
When I left Mumbai for Colombo, I was going to cover a film awards function but two days into IIFA and I can hardly see any “film” in the event. Instead there is politics, business and even cricket, but films are missing from the scene entirely. Is that the way it is supposed to be?
Films were definitely not part of the agenda at the FICCI India Sri Lanka Business Forum on Friday morning, with the focus mainly on promoting bilateral business ties.