Bollywood and culture in an emerging India
from Photographers' Blog:
I first encountered the 52-year-old Maratha Mandir movie theater while I was on one of my walks to explore Mumbai. Being new to the city, I do this often. It was just a casual walk down the lanes of the city when I saw a huge billboard promoting a film outside the cinema. The billboard proudly advertised it as the longest-playing film in Indian history.
The film "Dilwale Dulhania Le Jayenge" (The Big Hearted Will Take the Bride), starring Bollywood superstar Shah Rukh Khan, is a simple romantic film shot in Europe and India, where a boy meets a girl and falls in love with her - girl is about to get married in India - boy takes the journey from Europe to India to win her over.
I still remember when the film was released in 1995, it became an instant hit amongst the youth. Fifteen years down the line it’s unthinkable that people still love to watch it and in a cinema to boot!
At Maratha Mandir, it was the watchman who first told me that DDLJ, as the film is popularly known, still runs to a full house in the 1000-plus-seats cinema. I, of course, didn’t believe him until I met Manoj Desai, the cinema’s executive director. He invited me to watch the film, promising it would answer all my questions. He asked his manager to reserve a seat for me, as on Sundays the film is usually sold out. He said it was the first time in the history of Maratha Mandir he was allowing someone to shoot inside the ‘heart’ of the theater --- the projection room.