Bollywood and culture in an emerging India
from India Insight:
By Arnika Thakur and Shashank Chouhan
(Any opinions expressed here are those of the authors and not necessarily of Reuters)
The image of Aishwarya Rai in a striking yellow sari with lots of gold jewellery walking the red carpet at Cannes 2002 is one that a generation of Indian movie fans may not forget.
Few Indians were familiar with Cannes until the actress made an appearance on the French Riviera. Not only did Rai introduce fans back home to the world’s leading cinema showcase, she also made global audiences take note of Bollywood. This year, the 66th Cannes festival is showcasing India as a guest country to mark the centenary of its film industry.
Fashion consciousness has grown in a big way in the last 3-4 years, a fashion analyst told me. And judging by the crowds that throng the week-long Wills Lifestyle India Fashion Week, it would seem that most middle class citizens, given a chance (or a day pass) want to have a piece of the fashion fraternity tag on their chest, whether they have any clue about couture or not.
The question of affordability or even wearability of the sometimes outlandish designs for the common man on Indian streets is another question.
Highlights from the collections of G Pia Fleming and Namrata Joshipura at the Wills Lifestyle India Fashion Week 2010 in New Delhi. Actress Deepika Padukone walked the ramp for the two designers.
Highlights from the G Pia Fleming collection at the Wills Lifestyle India Fashion Week 2010 in New Delhi.