Bollywood and culture in an emerging India
Ever looked at those picture perfect fashion models walking on the runway and wondered how they do it? Well, actor Shah Rukh Khan has the answer.
“I was told the secret was to suck your cheeks in, pout your lips and look really angry, when you walk the ramp,” Khan told a wildly cheering audience after he walked the ramp for Manish Malhotra at Mumbai’s Lakme Fashion Week.
Looking dapper in a black-and-gold jacket and cheered on by celebrities Arjun Rampal, Preity Zinta, Kajol and Karan Johar, Khan was clearly the show-stopper on Monday night.
Khan’s tongue-in-cheek humour was also in full form, because he thanked Malhotra for being the first fashion designer ever “to design a sling” — referring to the matching gold-and-black sling he wore for the show.
When designers Rohit Gandhi and Rahul Khanna were asked why they didn’t use any celebrity on the catwalk at the India Fashion Week, a nonchalant Khanna replied: “Our clothes are our showstoppers. It’s a business event, let’s keep it that!”
But in a world of glamour where media visibility is almost a prerequisite and most of ‘what’s hot’ and ‘what’s not’ is measured by the number of shutterbugs and roving video cameras present, does having a movie star or two sashay in front of a celebrity-hungry media really make bad business sense?
Fashion is suddenly a huge part of our lives. Models, fashion shows, haute couture, prêt and wardrobe malfunctions are dominating news headlines and beauty contests are springing up even in small towns across India.
That is why Madhur Bhandarkar’s “Fashion”, which makes an attempt to take a long hard look at the world of fashion, with its pressures and pitfalls, is a topical film.