India Masala

Bollywood and culture in an emerging India

IIFA Diary: Notes from Colombo Day 2


When I left Mumbai for Colombo, I was going to cover a film awards function but two days into IIFA and I can hardly see any “film” in the event. Instead there is politics, business and even cricket, but films are missing from the scene entirely. Is that the way it is supposed to be?

Sri Lanka's President Mahinda Rajapaksa attends a business forum during the International Indian Film Academy (IIFA) awards in Colombo June 4, 2010. REUTERS/Rupak De ChowdhuriFilms were definitely not part of the agenda at the FICCI India Sri Lanka Business Forum on Friday morning, with the focus mainly on promoting bilateral business ties.

The presence of Sri Lankan President Mahinda Rajapaksa and a host of other dignitaries meant the tone of the session was very serious. But besides a lot of rhetoric about exploring tourism potential and improving business relations, there wasn’t much done, so we moved on to the charity cricket match between celebrities and Sri Lankan cricketers.

The match itself wasn’t open to the media (one of many such events) but outside the venue, there was enough action to keep the cameras interested.