India Masala

Bollywood and culture in an emerging India

Rahul Mahajan searches for the perfect TV bride


As India heads into wedding season, yet another celebrity is hoping to get hitched — with millions of people watching on prime-time television.

Rahul Mahajan follows in the footsteps of Bollywood starlet Rakhi Sawant and will choose a life partner from among 16 candidates in a reality TV show.

Mahajan features in the second season of ‘Swayamvar’, which made a much-publicised debut earlier this year with Sawant being wooed by 16 men from varied backgrounds, each trying to portray himself as the perfect bridegroom.

Sawant did choose a winner but didn’t marry him at the end of the series, insisting she wanted to know him better.

from India Insight:

Star seeks groom on TV and other soaps

A new reality show in which a bunch of suitable men vie for the hand of Bollywood starlet Rakhi Sawant is an interesting twist on the prevailing custom of Indian men choosing their brides.

"Rakhi Sawant ka Swayamvar", which harks back to the ancient tradition of princesses choosing a groom from a line-up, began airing on Monday night, pitting more than a dozen men from varied backgrounds -- and with varying singing and dancing abilities -- wooing Sawant, a colourful personality known more for her antics off camera.