India Masala

Bollywood and culture in an emerging India

Luv Ka The End: Bumpy ride


“Luv Ka The End” is Yashraj Film’s first foray into a genre they call “youth films”, or films they think are tailor-made for the under-25 audience. But as all teenagers will know, there’s a thin line between being cool and trying too hard. This film is trying too hard, and there’s no two ways about it.

Unfunny gags, over-smart dialogues and one-dimensional characters do not a cool film make. Nor do obvious product placements, for that matter.

Shraddha Kapoor plays Rhea Dialdas, a spunky teenager, in love with her boyfriend, who happens to be rich and the most popular boy in school. On the eve of her 18th birthday, while she is making plans to take their relationship to the “next level”, she discovers that the man of her dreams is actually part of a secret rich boys club which scores each member on how many girls they can sleep with. What’s more he puts up the evidence on the net for the whole world to see.

Seething with rage, Rhea, with the help of her two best friends, decides to get even with Luv Nanda. The trio then proceed to do a whole lot of blatantly illegal stuff, including pretty much stealing his car, smashing it with baseball bats and stealing his credit cards. Is this really what it takes to get over someone?