Mitt Romney: S#*! authentic people say
Or taken out of shorthand: â€śWhy is it that Mitt Romney — a candidate with mountains of credentials, a boatload of cash and six years of planning — loses where he should win and only squeaks by where he should clobber, all while Rick Santorum, a long shot if there ever was one, goes around capturing hearts and votes?â€ť
Not that there arenâ€™t plenty of answers to this question. Quite the opposite. Everyone in the pundit-sphere, it appears, agrees in one form or another that Romneyâ€™s problem is about connecting with people.
He just doesnâ€™t seem, as the nattering goes, very authentic.
And the nattering is onto something. True, authenticity alone doesnâ€™t make you a leader, but you sure canâ€™t be a leader for very long without it. The reasonâ€™s simple. Authenticity makes people like you, trust you — and follow you.
Surely Mitt Romney, whoâ€™s been running organizations for decades, knows that in his bones. And in fact, people who know him well often speak of how Romney has always been a what-you-see-is-what-you-get kind of guy. Smart, candid, self-deprecating and, well, just sort of hilariously square.
But where is that guy now? Probably running scared. Scared of turning off any given constituency that might put him over the finish line.
What an irony — and what a mistake. When it comes to leadership, guarded behavior may minimize the ire of your enemies, but it doesnâ€™t energize anyone either.
Thatâ€™s why, like every leader, Romney needs to let go of the fear of offending people and embrace his authentic side. Mitt needs to let Mitt be Mitt. And so, in a nod to the social-media phenomenon, albeit with a slightly different name, we offer a short list of â€śStuff Authentic People Say.â€ť
First, to quote the great philosopher Popeye, you often hear authentic people give you some version of, â€śI yam what I yam, and thatâ€™s all what I yam.â€ť You know what we mean. Authentic people are deeply comfortable with themselves; they acknowledge without phoniness where theyâ€™ve come from and who theyâ€™ve become, both the good and not-so-good, through lifeâ€™s accidents and their own hard work and ambition. Consider, for example, none less than Oprah, who rose to prominence not by hiding her painful past but by sharing it. And then, once famous, continuing to lay her humanity bare on a daily basis.
Second, authentic people say â€śI loveâ€ť a lot, as in â€śI love Vegas!â€ť and â€śI love March Madness!â€ť You name it, theyâ€™re emoting about it. By the same token, authentic people also tend to throw around â€śI hateâ€ť quite a bit, as in, â€śI canâ€™t stand people who donâ€™t talk at meetings,â€ť and â€śI despise Muzak.â€ť Who knows why theyâ€™re so passionate? Maybe being candid about your roots and identity gives you self-confidence — youâ€™re not hiding anything — and that self-confidence allows you to be exuberant about your beliefs, values and opinions. But thatâ€™s just a theory. All we know is what weâ€™ve observed forever. And that is, when it comes to love and hate, authentic people go big.
Third and finally, authentic people arenâ€™t afraid to say, â€śIâ€™ve screwed up, and Iâ€™ve been down and it was awful.â€ť In fact, very authentic people actually seem to relish describing mistakes in all their gritty detail. Take Ted Turner. Talking about the AOL-Time Warner deal, he once said, â€śIt had to be one of the biggest business mistakes ever made. We went into it half-cocked and unprepared. And a lot of people were wiped out because of it, including me.â€ť
Now, itâ€™s important to note that in the next breath, Turner started talking about how he regained his stature and fortune. The grind and the sweat of coming back — theyâ€™re also part of the authentic personâ€™s narrative. But they wouldnâ€™t be half the fun if they didnâ€™t start with an authentic personâ€™s favorite placeâ€¦the proverbial gutter.
Surely our authenticity checklist could go on. Everyone whoâ€™s worked with an authentic leader could probably add a few bullet points. But these three strike us as foundational: I know my reality, I know my values and I know Iâ€™m a big, wonderful, imperfect mess like everyone else.
Without doubt, Romney is not the first leader — particularly in politics — to have sublimated his true self along the way. But in this life, itâ€™s never too late to reclaim your authenticity.
Your followers are waiting.
Jack Welch was the CEO of General Electric for 21 years and is the founder of the Jack Welch Management Institute at Strayer University. Suzy Welch is an author, speaker and the former Editor of the Harvard Business Review.
PHOTO: Republican presidential candidate and former Massachusetts Governor Mitt Romney speaks at his “Super Tuesday” primary election-night rally in Boston, March 6, 2012. REUTERS/Jessica Rinaldi