Comments on: The apotheosis of Steve Jobs Tue, 10 Feb 2015 19:54:39 +0000 hourly 1 By: IAMDAN Mon, 10 Oct 2011 19:49:55 +0000 Mr. Shafer, I’m sure you may feel that Apple products are, in your words, “pricey”. Many people have used that same tired argument to brush away the fact they don’t own one or, own one in spite of the fact they are “epricey”.

The fact is that superior products do cost more to design, engineer and produce.. Would you say the same thing about buying anything else? Take for example, a car. What’s the difference between a Hyundai and a Mercedes, or even a Honda? They are all cars, They get you from point A to point B equally. Are you willing to pay extra for the differences between them?

As a designer, I am more than willing to pay extra to have my computer startup every morning, do what I need it to do and be able to NOT worry that it won’t start, or freeze, or have to call a technician in to fix it.

I have one thing to say to those that think Apple products are overpriced. Don’t buy or use them. It’s simple. If you don’t like the iPod, get a Zune or the many different MP3 players out there. If you feel the computers are overpriced, you don’t need to buy them. But stop bitching about how overpriced they are. I don;t expect you to pay for them. I have had to use both Apple and windows-based systems. I can tell you from past experience, I will gladly pay the couple of hundred more for a Mac over any other computer just for the fact that my Mac is an appliance, it starts when I want it to, does what I need it to do and I don’t have to mess with it unless I want to. I don’t need to be MCSE certified to configure it to get online and I don;t need to call anybody because I have the blue screen of death or the DLL whatchajiggy is missing.

So, there’s a price to be paid for design. I’m willing to pay for it. is you would rather not, then use Windows.

By: rwmccoy Mon, 10 Oct 2011 13:01:14 +0000 Actually, I can recall that there were similar cults surrounding Microsoft and IBM at one time. So ‘Steve’ may not be completely at fault for his followers semi-religious devotion to his company and products. It is merely a part of the cultural landscape of electronics and branding.

What the writer indirectly disparages is the excitement of new electronic gadgets and how they capture the electronics consumer’s imagination. I myself would never line-up in the wee hours of the morning to get the latest wonder of technology, but if people feel it is that important to them, then that is their choice.

I do agree that some people displayed a smug superiority in using an Apple laptop, especially in public. This was the dark side of the ‘cool’ factor.

However, the comments about ‘follow your bliss inside Steve’s cocoon’ are unfair. No-one forced anyone to buy an i-phone; I never bought one. Though I have bought a few Apple computers over the past 20 years, I don’t even blink at the idea of using non-Apple peripherals. I am sure there are many of a similar bent.

As for ‘Steve’ himself, he was a pain in the a**, but by God I am going to miss him.

By: vueidea Mon, 10 Oct 2011 11:26:19 +0000 A feeling, a sentiment, an expression, an experience.
These are beyond the artifacts of cold, clinical, and sterile descriptors.
Quintessential Steve Jobs.

By: srome11 Mon, 10 Oct 2011 08:16:17 +0000 I am disgusted that I read this entire article. You are blind Jack Shafer

By: Dafydd Mon, 10 Oct 2011 07:57:54 +0000 I think you’re right. I was thinking Apple doesn’t have users, but fans. Followers, or disciples, might be a better description.

Let’s face it, the phones are over priced and not the best.

The MP3 payers are priced out of all proportion to what they do, and don’t do anything special

The computers are overpriced and lack a very important piece of functionality. Compatibility.

As for tablets, they have a lead there. For now. I predict Apple will go the same way as it did in the late 80s, to the edge of oblivion. Perhaps beyond.

By: wallynm Sun, 09 Oct 2011 23:40:12 +0000 Both Apple & BMW are over hyped!!!

By: michel_behr Sun, 09 Oct 2011 18:21:32 +0000 “He made computers, pretty good computers. Isn’t that enough?’” Apple made phones, music players, tablets, and computers that were (are) innovation icons, brand them in a way no one could possibly get close to, sold a lot with great margin, and made Apple the most valuable company in the world (in terms of market capitalization) – and there was a time when Apple was almost out of business. So… no, it isn’t enough, it’s not just about “good products”, this is one of the results (products, like the word says) but there’s much going on behind “products” to be taken for granted – like passion, like choosing the right people to work with him, like vision, like having the guts to make bold decisions, among other important aspects of his approach to business.

There’s some kind of non-sense worship, I agree, but I wouldn’t account this as the majority of Apple customers. I do agree there’s a “status” thing about Apple products (huge), and also a fan thing, identification, etc. Like there’s for other brands like Harley-Davidson, Ferraris, Fender Guitars, and so on. But that’s being human, it’s normal, when you have something remarkable and you find other people that share the same taste, you bound together… so what?

The only product I bought from Apple was an iPod some years ago – reason: I think Apple products in general are too expensive. My cell phones: Sony, always (K790, and Xperia Neo few months ago). Lap-top: gimme an old-tank IBM Thinkpad with Linux Mint and I’m fine! Music player? Cell phone. So… I like to have control over my devices, I like the freedom concept of Android, and I don’t like to spend a lot of money. But I have to recognize that SJ had a broader effect in this world than just “making good products” (for good and for bad!).

Some people choose, take risks, have strong opinions, have courage to make bold decisions, are passionate about what they do, and make a difference in the world – that’s SJ. I look forward to learn a lot with the biographies and articles about his life – it’s an important reference to me.

By: FriendofEarth Sun, 09 Oct 2011 15:47:29 +0000 Strange comments from one who says he likes and uses Apple computers & gadgets. Steve’s company did not make “pretty good computers.” His company made the Absolute Best Computers on the Planet! And I do NOT say that as a ‘fanboy’ who’s taken in by any cult or whatever you are alluding to. I say that as an objective observer of what actually happened. I bought my first Mac – a Mac Plus in 1986. At that time if you went into a computer store you could buy a worthless piece of junk that you could do nothing with unless you were a programmer (and I did not want to waste months to years learning how to program in DOS or whatever), or you could go into an Apple outlet (they didn’t have their own stores then) and buy one you could take home and immediately open up documents in, do typing, print out letters, design cool birthday cards, design professional business cards, design packaging, etc., etc. I loved playing with the “Paint” program and other things on the MacPlus.
I also liked that it was not only WAY WAY more functional than a PC at that time, but that you could get it with 1 megabyte of RAM when PC’s only had 640 kilobytes, and it’s floppy disks had 800 kb of storage while PC’s only had about half of that.

Then many years later, after Windows had stolen everything it knew from Apple (but could not steal everything they had), Bill Gates honestly admitted in an interview with either MacWorld or PC Magazine that the Apple Macintosh was two years ahead of the PC in it’s graphic capabilities and he didn’t see how they could catch up. I thought that was nice of him to be honest about that, and especially in the world of fast moving computer technology, to concede such a disadvantage.

Now, if you think your computer is two years ahead of the herd of other computers, you may think you have the best computer on the planet, and you’d be right (in the consumer dept., I’m not counting the military’s supercomputers, etc.). So, please don’t say ridiculous things like “pretty good computers” when they lead the world in a different direction. If you want to criticize him, at least do it for something real. Like his poor grammar, such as: “Think Different.” that crap may have instilled poor grammar in millions of people. The correct way to say that is: “Think Differently.”

Then there’s you apparently very poor understanding of world literature! Making Khalil Gibran sound like he’s made trivial and surface oriented pop comments, when he has made some of the most profound and loving and moving statement in World Literature and Poetry even made by anyone in the human race. I’ve known several people who use quotes from him for weddings, and I’m pretty sure they don’t consider those events to be trivial in any way!

AND it is True that you should trust your heart and not let anyone else’s doubting your vision stop you from pursuing it!

By: robbi Sun, 09 Oct 2011 15:44:25 +0000 An excellent article. The popular comparisons of Steve Jobs with Edison and Ford are off the mark. Apple and Jobs aren’t inventors, they didn’t invent mobile phones, or the internet, or digital music, or even GUI’s. Jobs has been a superb enabler, identifying the means of selling computers to the mainly computer-illiterate broad market. Image, wizardly sales intros, secrecy, beautiful graphics, simple intuitive interfaces, and above all, “it just works”. In fact, when the fruit-flavored iMacs first appeared…lime, blueberry, raspberry…professional computer users were generally appalled, figuring Apple was switching to computer-lite aimed at teenagers. That had Apple scrambling to dress their professional desktops in sleek steel grey or dull blue in order to avoid losing the pro market.

The issue of Apple’s tight control has more dimensions than might be apparent. This is a time of democratization of digital products and the internet, as exemplified by open source software, trade alliances, and online music. But if you’re prime concern is for products that “just work”, this is a big problem. Look at the Microsoft ecosystem for examples of incompatible 3rd party software, hardware, and drivers. No question that it raises philosophical issues, but if you invest the time and resources to make well designed, well-tested gear, then proprietary and tight control wins out over open standards.

By: eachtohisown Sun, 09 Oct 2011 12:00:29 +0000 ‘My problem isn’t with Steve Jobs but the sloppy veneration of Steve Jobs. He made computers, pretty good computers. Isn’t that enough?’

Well, I suppose you are asking for balance. Visiting the Apple store on Saturday, a timing coincidence for me, there was nothing unusual going on. Maybe I’m missing some fawning somewhere.

IMO, he did more than make ‘pretty good computers’ : he was one of the greatest Industrial Designers.

Signed from the UK: