Like children at bedtime, news consumers love nothing more than to be told the same story again and again. Oh sure, they need the names of the principals to change, the location to vary, and the supporting cast of characters to shift. But the closer the popular press can come to retelling a vital and engaging Ur-tale as opposed to building a new one from scratch, the happier readers tend to be.
I’ve yet to meet anybody who used Google’s RSS Reader more, or pushed it harder than I have over the last eight years. I consult its aggregations on my desktop the first thing in the morning, even before retrieving my four daily newspapers from the curb. Later, like a donkey following a carrot on a stick, I nibble on my iPhone feed as I walk to the subway. At work, I keep Reader open to follow blogs and news and , to the neglect of my children, it has been my steady bedtime companion for some time.
If you’ve ever wanted to see a White House staffer dressed in frosting and candy sprinkles like a gourmet cupcake, pull your Saturday, March 16, New York Times out of the recycling pile and read Mark Landler’s adulating “beat sweetener” about Deputy National Security Adviser Benjamin J. Rhodes, “Worldly at 35, and Shaping Obama’s Voice.”
Alternative weekly colossus Boston Phoenix cracked and fell yesterday, ceasing publication after 47 years. According to a Phoenix executive quoted in the obituary in today’s Boston Globe, the alternative weekly was losing more than $1 million a year, and a format switch last fall from newsprint to glossy had failed to attract the sort of national advertising it desired.
The Washington Post‘s website joined the sponsored-content stampede early this week with the introduction of its BrandConnect Web product, making it the first major U.S. newspaper to embrace sponsored content, according to Digiday. Other high-profile Web publishers selling sponsored content include Gawker, Huffington Post, Business Insider, Forbes, BuzzFeed, Slate, Cheezburger, Techmeme and The Atlantic. Meanwhile, Fortune magazine is creating Fortune-branded content “for marketers to distribute on their own platforms,” AdWeek reports.
Last week, Washington Post Publisher Katharine Weymouth discontinued the ombudsman position, replacing it with an ambiguously defined “reader representative” to whom readers will be able to address their “concerns and questions,” as soon as the paper gets around to appointing one.
The New York Times Co. has been shedding its non-core assets, smoothing its cost structure, strengthening its balance sheet and rebalancing its portfolio with such haste over the past two years that only a cruel and unusual press critic would urge it to quadruple those efforts.