Opinion

Jack Shafer

Plotting the Snowden plea bargain

Jack Shafer
Dec 16, 2013 21:32 UTC

CBS News gave the National Security Agency an early Christmas present on Sunday—a segment on “60 Minutes.” The title of the segment, “NSA Speaks Out on Snowden, Spying,” telegraphed the network’s generosity. After taking beatings in the press and in Congress, NSA Director Gen. Keith Alexander reached out to “invite” (which is how CBS News put it) the program to receive the NSA’s version of the Snowden affair. “What they got was a chance to make their case,” said correspondent John Miller.

The segment contained the usual NSA evasions and elisions (see the blog work of Jesselyn Radack for examples), so besides the novelty of network cameras recording images inside the puzzle palace, the only non-trivial moments of the broadcast came when Rick Ledgett, head of the NSA task force in charge of Snowden damage assessment, gave a positive response to Miller’s question of what he thought of the idea of acceding to Edward Snowden’s request for amnesty.

“What would your thought on making a deal be?” asked Miller. Ledgett responded:

So, my personal view is, yes, it’s worth having a conversation about. I would need assurances that the remainder of the data could be secured and my bar for those assurances would be very high. It would be more than just an assertion on his part.

Ledgett’s trial balloon was aloft for about one second before Gen. Alexander appeared on the screen to throw a wad of buckshot at it. Playing the bad cop to Ledgett’s good cop, he said, “This is analogous to a hostage taker taking 50 people hostage, shooting 10 and then say, ‘If you give me full amnesty I’ll let the other 40 go.’ What do you do?” Then he added, “I think people have to be held accountable for their actions.”

Newtown’s magical thinking

Jack Shafer
Dec 12, 2013 22:17 UTC

Newtown, Conn., city officials want my type to stay out of town this Saturday, which marks the first anniversary of the Dec. 14, 2012, massacre of schoolchildren at Sandy Hook Elementary School. My type, of course, is the nosey parkers who call themselves journalists, the ones who stick microphones and cameras in the faces of the distraught, who knock on the doors of the bereaved and phone them incessantly for interviews.

But neither does the legislative council of Newtown want America to forget what happened in their town one year ago. This paradox — don’t forget us but don’t bother us, either — poured a load of sand into the media gears, as Paul Farhi writes today in the Washington Post. Heeding the admonition to stay away from Newtown this weekend are CNN, Fox News, ABC News, CBS News, NBC News, NPR, NewsHour, the New York Times, USA Today and the Washington Post.

I, too, implore reporters to avoid Newtown this Saturday, but for editorial reasons that have nothing to do with sensitivity to the families who lost members in the attack. I deplore anniversary coverage of most if not all events, because in almost all cases anniversaries produce journalism that affixes a new introduction on old clips. Readers may love anniversary stories, but that’s still no excuse for running them unless you’ve got something genuinely new to add. But if you do have something new to add, why wait for the anniversary? Publish it when you confirm it!

What’s worse than sponsored content? The FTC regulating it

Jack Shafer
Dec 6, 2013 17:43 UTC

What’s more dangerous to consumer well-being, sponsored content or the intervention of the Federal Trade Commission? On Wednesday, the agency held a conference, “Blurred Lines: Advertising or Content,” to “discuss native advertising,” as the New York Times put it. The event attracted several hundred “advertisers, academics and media executives,” who listened to the agency’s views about native advertising — or sponsored content, infomercial, or advertorial, as some call it — those Web ads that are designed to look like editorial content, not ads.

Many if not most top editorial sites offer sponsored content, including the Washington Post, Huffington PostSlateTechmemeBusiness InsiderForbesBuzzFeed, the Boston Globe’Boston.com, the Atlantic, and others, and the list of advertisers includes such household names as IBM, Jet Blue, Pillsbury, Purina, Columbia Sportswear, Dell, UPS, McDonalds, and BMW. The Times piece acknowledges that it, too, will soon be joining the sponsored content caravan that brought publishers about $1.5 billion last year.

When convening a conference to “discuss” something or other, the FTC (or other regulatory entities) is almost never in pursuit of discussion — any more than a police officer who says he just wants to talk. Such conversational assemblies usually become venues in which the agency can issue a veiled threat, either directly or indirectly, to its targets, instructing them sotto voce that unless they change their ways they’ll suffer the agency’s wrath. The regulatory playbook usually dictates that the agency promise targets that unless they start observing “voluntary” restrictions, the agency will have to request legislative authority to make restrictions mandatory. Nothing can be “voluntary” if somebody is threatening to make it mandatory, but the gambit works nine times out of ten.

If Katie Couric is the answer, what’s the question?

Jack Shafer
Nov 27, 2013 00:08 UTC

Web publishing — never a diffident business — has been calling attention to itself all week long. Yahoo chief executive officer Marissa Mayer, whose forte as boss has been the shimmering acquisition (Summly, Tumblr, Xobni, Rockmelt, et al.) and the high-profile media hire (David Pogue, Megan Liberman, Matt Bai), signed Katie Couric as the site’s “global anchor,” and promised additional Yahoo News signings, enabling Couric to “lead a growing team of correspondents.” Business Insider auteur Henry Blodget, whose enthusiasm for himself approaches the onanistic, responded to Michael Wolff’s suggestion that the Insider has peaked and that he should sell with a column saying he wasn’t ready to bail. Further down the food chain, Politico, which recently dumped its broadcast TV stations, purchased Capital New York, and PandoDaily (backed by Peter Thiel, Marc Andreessen, Tony Hsieh, and others) bought NSFWCORP to, as its Editor-in-Chief Sarah Lacy put it, “double down on investigative reporting.”

All this recent activity could be interpreted as the Internet’s usual background noise — prestige hires, quietly dumped in the next business downturn, and the usual activity by sites testing their worth in the marketplace or actually selling out. Or, alongside the global expansion of BuzzFeed, the phenomenal growth of Gawker, and Cheezburger-Circa’s blitzkrieg, do these nuggets serve as new markers of the Web ascendency to a place of media dominance?

As someone with a vested interest in the Web’s success, I’m prepared to interpret the setting of the sun as an indicator that the Internet was causing all the other media forms to go dark. But it’s not just me: The speed with which Google transitioned from a university research project to a media colossus impels the belief that the complete eclipse of traditional media is unstoppable. In about a dozen years, Google has reordered the media cosmos: It will take in 33 percent of all global digital ad revenue — approximately $38.6 billion — this year, six times that of the first runner-up, Facebook, according to eMarketer. It will also collect more than 50 percent of all mobile advertising. Its annual ad revenues now surpass those of the entire newspaper industry (as well as the entire magazine industry), as Business Insider recently informed us. “The growth of internet advertising revenue has outpaced other media every year since 2005,” Marketing Land reported earlier this year, with the Internet vying with domestic broadcast TV for ad revenue primacy.

Grandpa, grandpa, tell me about the JFK assassination again!

Jack Shafer
Nov 21, 2013 22:00 UTC

A common defense of the annual Kennedy assassination deluge — one that peaks in anniversary years ending in 5 or 0 for numerological reasons, I assume — is that the assassination happened so long ago that it’s more historical than it is news. If you’re 54 years old or younger, which accounts for about 80 percent of the population, you’re too young to have any contemporaneous memories of the killing from 50 years ago. The current coverage must seem fairly fresh to the youngest of the younger readers. For slightly older readers, the coverage isn’t designed to make you remember the murder and aftermath, it’s designed to remind you of the previous years the media reminded you of the episode.

Who are the designers? The editors and producers who control news media are mostly boomers older than 55, who like all the generations before them frequently confuse important things that happened when they were young for news. Blame them for swamping us this week with endless re-ups of Frame 313, the swearing in of Lyndon Johnson, Jacqueline Kennedy’s bloody pink dress, and John F. Kennedy Jr.’s salute. This week’s most ridiculous look-back has got to be Bob Costas’s No Day For Games: The Cowboys and JFK,  which ran on the NBC Sports Network and described how the assassination disturbed the Dallas Cowboys.

Children have a good excuse for wanting to be told old stories. They’re not very bright, they often don’t absorb the whole narrative the first time around, they learn by repetition and draw comfort from it — and if the story recounts how Bambi’s mother got whacked, they have every right to hope that in the retelling the dark story will be much brighter.

Newsroom big mouths strike again

Jack Shafer
Nov 18, 2013 22:38 UTC

Bloomberg News suspended its Hong Kong reporter Michael Forsythe last week, according to a New York Times report published today. (The New York Post broke the story on Friday.) His suspension began with a request, apparently from superiors, that he go “to the floor where human resources offices are.” A summons to HR is never a good sign. Indeed, according to the Times Forsythe “did not return to the newsroom,” reinforcing the universal view that an unsolicited invitation to visit HR is as desirable as an unsolicited invitation to a gallows.

The Times doesn’t say why Bloomberg News suspended Forsythe, and neither party is talking about it. The Times arranges the dots in a constellation to spell out its belief that he was likely a confidential source for an earlier piece in the paper. That story detailed how Bloomberg News delayed the publication of stories potentially upsetting to the Chinese government and which if published could hurt sales of the company’s lucrative financial terminals.

Assuming Forsythe was the leaker, you can either regard him as a heroic whistleblower who exposed his employer’s editorial cowardice, or as an ungrateful malcontent and troublemaker who bit the hand that pays him. Suspension, a secular form of limbo, gives an employer like Bloomberg News the opportunity to display its anger at the employee and mollify others without going through the bloody mess of a firing. If Bloomberg News were to summarily dismiss Forsythe for leaking, it would be announcing to its thousands of employees that the punishment for speaking out of school is termination, which just isn’t a practical policy for a news organization: Journalists make a living out of encouraging other people — in industry, in government, in academia, on sports teams, inside organized religion — to speak critically and confidentially about their organization. Firing a journalist for leaking to the press or for complaining defines hypocrisy.

Does anyone still work at the ‘New York Times’?

Jack Shafer
Nov 15, 2013 22:21 UTC

Recent defections of talent from the New York Times — Nate Silver, David Pogue, Jeff Zeleny, Richard Berke, Brian Stelter, Matt Bai, et al. — have unjelled the media firmament, according to Politico media columnist Dylan Byers. In a piece this week, Byers called the departures “a brain drain,” “a sucker punch to staff morale,” and an opportunity for the paper to come “face to face with a harsh reality” that in the new media age, its star journalists can no longer be satisfied by the “‘aura’ of the newspaper of record.” In the same day’s Huffington Post, Michael Calderone had the paper fretting about its “retention rate,” adding the names of Don Van Natta Jr., Lisa Tozzi, Judy Battista, Howard Beck, and Eric Wilson to the list of departees.

The Washington Post‘s Erik Wemple neutered Byers’s observation by noting that if anybody is suffering a brain drain, it’s Politico, shifting the discussion from the-Times-ain’t-the-ultimate-destination-it-once-was of Byers to the more durable assertion by Wemple that retaining-good-people-has-never-been-easy-for-any-outlet-and-it-ain’t-getting-easier. My view comports more closely to Wemple’s, but that doesn’t mean Byers is full of it. The Times departures mean something. But what?

The exodus of accomplished Times reporters to television has been going on for so long that the exits of Jeff Zeleny to ABC News earlier this year and Brian Stelter to CNN this week barely deserve our notice. For as long as broadcasters have been flush, they’ve had their pick of New York Times newsroom stars. Among the earliest stars to step under the lights was John F. Kieran, the paper’s first sports columnist, who hosted a syndicated TV show in the late 1940s and early 1950s after success in radio. William H. “Bill” Lawrence worked at the Times for 20 years, as White House correspondent and other roles, before joining ABC News in 1961. In 1972, the paper’s Supreme Court reporter, Fred Graham, moved to CBS News where he worked for 15 years, and in 1979, Jim Wooten joined ABC News from the paper. After Hedrick Smith left the Times in 1988, he created 26 prime-time specials and mini-series for PBS, also working as a special correspondent for its NewsHour program. Charlayne Hunter-Gault spent 10 years at the Times before going to The MacNeil/Lehrer Report in 1978. Terence Smith made the migration to television in 1985, Bill Geist in 1987, Gwen Ifill in 1994, Buster Olney in 2003, and earlier this year, Susan Saulny joined ABC News from the paper.

Your ‘exclusive’ interview isn’t

Jack Shafer
Nov 13, 2013 22:41 UTC

The journalistic lexicon abounds with terms designed to keep reporters’ and editors’ egos as plump, firm and purple as a ripe eggplant. If a dowdy news account needs dressing up, they rush to wardrobe to wrap it in the “special report” designation. Or if a journalist seeks to embellish his reputation, he refers to himself as a “prize-winning reporter” in his biographical note, suppressing the observation that the reporter without a prize is likely the one who has neglected to enter the contests.

The urge to adorn the mundane with the magnificent becomes most intense when a news organization bills an interview with a subject as an “exclusive.” This is not to say that exclusive interviews do not exist. When a controversial or newsworthy somebody such as Lance Armstrong shuns the press or otherwise refuses to answer questions, a Q&A like the one Oprah Winfrey conducted with him deserves the appellation. Likewise, when a writer like Walter Isaacson develops deep and constant access with a press-hater like Steve Jobs, resulting in 40 interviews over two years, there’s something exclusive about those talks even if Jobs had answered reporters’ questions during that interval. Because Miami Dolphins lineman Richie Incognito has yet to talk at any length to anybody but Fox Sports, you would not begrudge that organization the crowing rights that go along with having gotten an exclusive.

Yet most pieces billed as an exclusive interview are usually no more exclusive than a seat in a public commode. The Financial Times, which knows better, frequently indulges the inner urge to hype its work by describing conversations with such people as Bill Gates, the Dalai Lama, and Ratan Tata as “exclusive interviews” when honesty-in-packaging would dictate that they limit their boast to “we were the only publication in the room when this voluble world figure sounded off.” Or take Newsweek’s recent piece about investigative journalist Glenn Greenwald, a man who never shuts up, which was unashamedly billed as an “exclusive interview.” Or CNN correspondent Sanjay Gupta’s recent chat with Secretary of Health and Human Services Kathleen Sebelius, which the network deemed “exclusive,” or Barbara Walters sitting down “exclusively” with Fox News correspondent Howard Kurtz to talk about her departure from “The View.” Nearly every recent interview with Richard Branson (Inc.JetsetHuman Resources DirectorReutersThought Economics, 103.7 FM’s Morning Ride, et al.) regards routine access to the billionaire as “exclusive.” (Perhaps he stipulates it contractually?)

Governments worldwide buried in the Snowden avalanche

Jack Shafer
Nov 7, 2013 15:41 UTC

If the U.S. and British governments could stop the press from publishing stories based on the National Security Agency files leaked by Edward Snowden in June, they probably would have acted by now. Oh, the Guardian was coerced by the British government into destroying the hard drives in London containing the leaked files, and London police used terrorism law to detain the partner of Glenn Greenwald — one of the journalists to whom Snowden leaked — at Heathrow Airport and confiscated computer media believed to contain leaked files.

But these measures were largely for show. As Guardian editor Alan Rusbridger had earlier reminded officials, other publications and individuals possess copies of the files, and “doomsday” copies exist that will be released “if anything happens at all to Edward Snowden,” said Greenwald in June. Greenwald wasn’t so much blackmailing the U.S. and British governments as promising retaliation, Capone-style, should harm come to his source.

Meanwhile, hardly a week has expired since June without the publication of a new Snowden revelation somewhere in the world, as this Wikipedia page illustrates. Last week, the Washington Post reported how the NSA pinches data from Yahoo and Google’s worldwide data centers. On Sunday, the New York Times published a laundry list of NSA operations, demonstrating the agency’s pervasiveness. “The N.S.A. seems to be listening everywhere in the world, gathering every stray electron that might add, however minutely, to the United States government’s knowledge of the world,” wrote reporter Scott Shane.

Hate your free service? Go tweet yourself

Jack Shafer
Oct 30, 2013 21:58 UTC

Twitter users by the thousands — or maybe even the hundreds! — stubbed their scrolling fingers yesterday at the news of a new default setting in the popular service. Previously, links to photos or videos in tweets hosted on Twitter servers did not appear in a user’s “timeline.” Now, visual previews “will be front and center in tweets,” the company announced.

By Web standards, the Twitter change was incremental. But as Wired‘s Mat Honan and BuzzFeed‘s John Herman explained, it nonetheless infuriated longtime users who like their information-compressed, character-based Twitter just the way it is. These veteran users regard the inclusion of visuals to their Twitter timeline like the addition of a fistful of arrowroot to their miso soup, and don’t care that the visuals will make it easier for the company — as it approaches a public offering — to sell ads and compete with the visually richer Facebook and Google+ services.

Aside from growling about it on Twitter, what can the 140-character minimalists do? Not much. Free Web service outposts like Twitter, Facebook, Google, SkyDrive, Dropbox and the rest can change their features and their terms of service (ToS) at will unless the Federal Trade Commission intercedes with a privacy audit or ruling. The only real resort for irate users is to delete their account and take their cheapskate ways to another free service. For the most part, this never happens. Back in 2010, “Quit Facebook Day” organizers convinced only 33,313 out of 400 million users to disconnect from the service, as Alex Howard reported. It turns out to be easier for someone to leave a marriage than it is to abandon a Facebook or Twitter account. If you’re fed up with your marriage, there’s a bottomless stock of potential spouses. But there is only one Twitter and one Facebook. Grow heavily invested in a free service — Google would be mine — and you’ll grudgingly surrender your golden retriever, your first-born, and your left kidney if and when the new ToS require it.

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