Recent defections of talent from the New York Times — Nate Silver, David Pogue, Jeff Zeleny, Richard Berke, Brian Stelter, Matt Bai, et al. — have unjelled the media firmament, according to Politico media columnist Dylan Byers. In a piece this week, Byers called the departures “a brain drain,” “a sucker punch to staff morale,” and an opportunity for the paper to come “face to face with a harsh reality” that in the new media age, its star journalists can no longer be satisfied by the “‘aura’ of the newspaper of record.” In the same day’s Huffington Post, Michael Calderone had the paper fretting about its “retention rate,” adding the names of Don Van Natta Jr., Lisa Tozzi, Judy Battista, Howard Beck, and Eric Wilson to the list of departees.
The Washington Post‘s Erik Wemple neutered Byers’s observation by noting that if anybody is suffering a brain drain, it’s Politico, shifting the discussion from the-Times-ain’t-the-ultimate-destination-it-once-was of Byers to the more durable assertion by Wemple that retaining-good-people-has-never-been-easy-for-any-outlet-and-it-ain’t-getting-easier. My view comports more closely to Wemple’s, but that doesn’t mean Byers is full of it. The Times departures mean something. But what?
The exodus of accomplished Times reporters to television has been going on for so long that the exits of Jeff Zeleny to ABC News earlier this year and Brian Stelter to CNN this week barely deserve our notice. For as long as broadcasters have been flush, they’ve had their pick of New York Times newsroom stars. Among the earliest stars to step under the lights was John F. Kieran, the paper’s first sports columnist, who hosted a syndicated TV show in the late 1940s and early 1950s after success in radio. William H. “Bill” Lawrence worked at the Times for 20 years, as White House correspondent and other roles, before joining ABC News in 1961. In 1972, the paper’s Supreme Court reporter, Fred Graham, moved to CBS News where he worked for 15 years, and in 1979, Jim Wooten joined ABC News from the paper. After Hedrick Smith left the Times in 1988, he created 26 prime-time specials and mini-series for PBS, also working as a special correspondent for its NewsHour program. Charlayne Hunter-Gault spent 10 years at the Times before going to The MacNeil/Lehrer Report in 1978. Terence Smith made the migration to television in 1985, Bill Geist in 1987, Gwen Ifill in 1994, Buster Olney in 2003, and earlier this year, Susan Saulny joined ABC News from the paper.
And that’s just a cursory list. I’m sure other Times reporters have made the predictable transition from well-paid to fabulously paid after the TV people called. With the exception of a few future candidates for the executive editor job and a couple of eccentrics, I’d wager that given the high wages TV pays, the news networks could collect the byline of almost any Times reporter who has a stomach for the cameras and sweat glands for the lights. You could almost define the New York Times as the TV industry’s finishing school.
The flight of a Times reporter to this or that TV channel says almost nothing about any brain drain from the paper or a lost “aura.” I’m certain that before the Stelter goodbye cake has a chance to go stale, the Times business section will have rediscovered whatever morale it misplaced at the top of the week. By January, the folks in the Times newsroom will be saying, “Does anybody remember Brian Stelter?”