Having secured the nominations of their parties, Barack Obama and Mitt Romney have set their campaign throttles to late-spring idle with a speech here, a speech there, a commencement address over there, and fundraisers and soft TV appearances everywhere. Eventually, the two candidates will stop coasting, but until they do, reporters will continue to lard their work with exercises in meta-journalism, such as today’s 1,800-word Politico piece, “Obama and Romney’s common foe.”
Not that there is no fresh dirt to dig up on candidates. Each day, the morning editions bring us additional sleaze, flip-flops, and embarrassments from the candidates’ pasts, some of which comes ladled from oppo-researcher notebooks. We learn about our candidates’ legislative histories, their leveraged buyout histories (that would be you, Mitt and Newt), their adventures on K Street (take a bow, Newt and Rick #2), the filth and fury discovered in their back pages (hello, Ron!), the casual racism of a parent (Rick #1), and their military resumes (if they have one). And if they’ve generated any sort of paper trail from tax liens, divorce proceedings, campaign-finance filings, or civil actions—or if there is reusable disgrace from past campaigns—we read and re-read all about it, too.
The jobs of political reporters and sports writers are almost identical: Determine who is ahead and who is behind; get inside the heads of the participants; decode the relevant strategies and tactics; and find a way to convert reader interest into sustainable enthusiasm. Then, maintain reader enthusiasm for the months and months of caucuses or preseason games, primaries or regular season games, conventions or playoffs, and the general election or Super Bowl (or World Series).
At the beginning of the week, ABC News launched OTUS, its political news supermarket with its top political reporters (Jake Tapper, Jonathan Karl, Amy Walter, and George Stephanopoulos) hunkering on the site’s home page. OTUS threatens to dice, grind, sieve, and aerosol the complex business of campaigns and the affairs of the state into inhalable powder.