For the past 14 years, Dan Snyder, principal owner of the Washington Redskins football franchise, has defied incessant calls from activists and journalists to change his team’s name and Indian logo to something less “offensive.” In May, he added extra rebar and a moat of burning oil to his previous vows on the name-change, telling USA Today that “We’ll never change the name,” adding, “It’s that simple. NEVER — you can use caps.”
Deadspin’s exposé of Notre Dame star linebacker Manti Te’o’s nonexistent girlfriend — which does double duty as an exposé of the dozens of news outlets that accepted his word that she had been injured in a car wreck and then died of leukemia — doesn’t conclude that Te’o was simply the victim of a hoax or that he became a willing accomplice in the deception.
The jobs of political reporters and sports writers are almost identical: Determine who is ahead and who is behind; get inside the heads of the participants; decode the relevant strategies and tactics; and find a way to convert reader interest into sustainable enthusiasm. Then, maintain reader enthusiasm for the months and months of caucuses or preseason games, primaries or regular season games, conventions or playoffs, and the general election or Super Bowl (or World Series).