“Don’t be evil” — the first sentence of Google’s “Code of Conduct” — has served as the technology company’s corporate motto since its earliest days. But given Google’s role in the arrest late last month of a Houston man on child pornography charges, perhaps we’ve been misreading it. Perhaps the motto is aimed at its customers, as in, “Don’t you be evil or we’ll have you busted.”
Web publishing — never a diffident business — has been calling attention to itself all week long. Yahoo chief executive officer Marissa Mayer, whose forte as boss has been the shimmering acquisition (Summly, Tumblr, Xobni, Rockmelt, et al.) and the high-profile media hire (David Pogue, Megan Liberman, Matt Bai), signed Katie Couric as the site’s “global anchor,” and promised additional Yahoo News signings, enabling Couric to “lead a growing team of correspondents.” Business Insider auteur Henry Blodget, whose enthusiasm for himself approaches the onanistic, responded to Michael Wolff’s suggestion that the Insider has peaked and that he should sell with a column saying he wasn’t ready to bail. Further down the food chain, Politico, which recently dumped its broadcast TV stations, purchased Capital New York, and PandoDaily (backed by Peter Thiel, Marc Andreessen, Tony Hsieh, and others) bought NSFWCORP to, as its Editor-in-Chief Sarah Lacy put it, “double down on investigative reporting.”
Like children at bedtime, news consumers love nothing more than to be told the same story again and again. Oh sure, they need the names of the principals to change, the location to vary, and the supporting cast of characters to shift. But the closer the popular press can come to retelling a vital and engaging Ur-tale as opposed to building a new one from scratch, the happier readers tend to be.
If you’re a journalist and you’ve ever said anything “inappropriate,” as David Chalian got caught doing yesterday — and you know you have — please step forward to be fired now.