Raw Japan

Slices of Japanese business, politics and life

Blu-ray rental shelves still look bare

August 19, 2009

Some of my friends have bought Blu-ray disc players recently and brag about the breath-taking picture quality on their big flat TVs. Sales of Blu-ray recorders have outstripped those of regular DVD recorders by almost seven to three in recent months in Japan, research firm GfK Marketing Services Japan says.

But some Blu-ray users complain that movie rental stores don’t have much of a selection in the format. Tsutaya, Japan’s largest movie rental chain and a unit of Culture Convenience Club, says some of its stores carry as many as 300 Blu-ray titles, but that’s barely a fraction of the average 40,000 DVD titles available.

DVD/It’s perfectly understandable that it takes stores time to replace their old movie collections in the new format — some have only recently finished the switchover from video cassettes.

But even for new releases, rental stores are unlikely to keep their Blu-ray movie collections abreast of their DVD line-ups anytime soon because of the gap in the number of titles produced for each format. There were 494 DVD movies released for rental in Japan in June, the Japan Video Software Association said. The association doesn’t collect data for Blu-ray rental movies, but an official said only 10-20 percent of the 168 new Blu-ray releases that month were thought to be available for rental.

An industry insider said Hollywood studios are more aggressive about promoting Blu-ray than others, but some Japanese makers have been hesitant to commit to the new format until it becomes more widespread.

I guess I’m a laggard though, as I don’t have a Blu-ray recorder yet. My dream is to have a home theatre, complete with powerful surround speakers, and a Blu-ray machine would definitely have to be at the centre of the system. High-definition or not, though, it’s rare that anything gets me as excited as when I watched “Back to the Future”, “Star Wars” and other movies on a small old telly in the living room when I was a kid. Or am I just being sentimental?

Photo credit: REUTERS/Nicky Loh


Yes thats very strange.
In germany they have just a few titles.

I was in 4 rental shops and there has been just the new blockbusters on blu ray.
approx 20 per shop


Blu-ray i like soooooo much


Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/