Raw Japan

Slices of Japanese business, politics and life

Disengaged on rings


Six years ago when I decided to propose to my Japanese wife-to-be I went to the main jewellery strip in the Ginza district of Tokyo ready to part with two months’ salary for a diamond ring.

The two-month rule was in my head from my years of growing up in the United States where men are conditioned into thinking that this is the price for locking in your lifetime partner.

LUXURY-SUMMIT/RINGIf only I knew then what I know now.

The fact is in Japan you can get away with spending a lot lessĀ - or with not buying an engagementĀ ring at all.

Diamond producer De Beers is widely credited with creating the two-month tradition with its famous “A Diamond is Forever” campaign that began back in 1947.