Slices of Japanese business, politics and life
An old Saturday Night Live segment once included this joke when Frank Sinatra was still alive:
“‘Ol’ Blue Eyes’ is back in town, and sources report nobody’s interested and nobody cares.”
That line came back to me after Sony, once Japan’s “Big Blue”, announced Thursday its vision of an $11-billion 3D market by early 2013, with three-dimensional PlayStation 3s, TVs, Blu-ray Disc players, cameras, live broadcasting and — the historic staple — movies and theatres.
Photo credit: REUTERS/Rick Wilking
I attended Sony’s briefing that included a 2D video of its 3D world, plans for 3,000 projector installations by end-2010, a single-lens High-Frame-Rate movie camera (when previously it took two cameras to make three dimensions), and an end-to-end solution still involving glasses.
Whenever I hear the words “3D TV”, I’m reminded of a scene in the 1971 flick Willie Wonka and the Chocolate Factory in which Mike Teavee uses Wonka’s television chocolate machine to miniaturise himself to fit inside a TV screen. As the mini Mike shouts with excitement about his TV debut, his mother reaches into the TV, picks him up and puts him in her purse. As a kid, that was as close as I’d get to 3D TV.
But on Monday, although I wasn’t quite miniaturized, I had the chance to visit a Panasonic plant in Osaka where I put on my own pair of TV glasses and watched 3D TV in a way young Mike Teavee would have loved.