Raw Japan
Slices of Japanese business, politics and life
Real men make lunch
It seems that in Japan, when the economy get’s tough, the men go cooking, and the result is a marketer’s dream in a recession.
Men are turning to the traditional art of making boxed lunches, or bento – compartmentalised boxes with a mix of rice, vegetables and meat dishes.
This is radical stuff in Japan, where legions of salarymen leave it to their partner or mother to make their meals and eat out if there are no females around to cook for them.
But with Japan deep in recession, men are getting domesticated and making their own bento to save the $8-$10 or so they might otherwise pay each day for lunch in a restaurant.
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Resident Raw Japan Expert
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