Raw Japan
Slices of Japanese business, politics and life
Small is beautiful
It’s been over two weeks since the final puck was walloped and the last skin-tight lycra suit was hung up at the Vancouver Olympics.
And while Japan’s poor performance still rankles, the passage of time has given me the chance to find some bright spots in the country’s measly haul of three silver and two bronze medals.
Not least of which is the role played by small Japanese companies in supporting our athletes at a time when corporate behemoths, such as carmaker Nissan Motor and Seibu Holdings, an operator of hotel chains and train systems, have severed ties with teams including baseball and ice hockey squads.
Two of the three women in the team that won silver in the ladies’ pursuit speed skating belong to a skating club formed by tiny surveyor Daichi Corp in Toyama Prefecture, northwest of Tokyo.
