Raw Japan
Slices of Japanese business, politics and life
Japan markets Obama in masks, books and tourism
As Washington readies for the inauguration of Barack Obama, one Japanese firm is finding out how well his face sells — literally.
A mask factory near Tokyo is churning out Obama masks that are fast becoming the firm’s top-selling face, while others are also cashing in on the popularity of the new U.S. president.
One publisher has created a bestselling text book using Obama’s speeches to teach English.
“The Speeches of Barack Obama”, has sold more than 400,000 copies in two months, a big hit in a country where few hit novels sell more than 1 million copies a year.
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