Slices of Japanese business, politics and life
Six years ago when I decided to propose to my Japanese wife-to-be I went to the main jewellery strip in the Ginza district of Tokyo ready to part with two months’ salary for a diamond ring.
The two-month rule was in my head from my years of growing up in the United States where men are conditioned into thinking that this is the price for locking in your lifetime partner.
The fact is in Japan you can get away with spending a lot less - or with not buying an engagement ring at all.
Diamond producer De Beers is widely credited with creating the two-month tradition with its famous “A Diamond is Forever” campaign that began back in 1947.