European Investment Correspondent
Jeremy's Feed
Oct 24, 2011

Splendour in China and other branding

MSCI, the index provider used by leading investors across the world, has decided it needs a name change in Greater China. In a news release this morning the firm (which is no longer owned by Morgan Stanley, the MS in its title) said its Chinese business would henceforth be branded as  MSCI 明晟.

When I tweeted this @reutersJeremyG, one wag suggested  this meant “MSCI small-ladder-bigger-ladder-books-on-a-picnic-table”, which is what it indeed looks like to an untrained eye (like mine).  But it is actually Ming Sheng, which  apparently is supposed to symbolise “brightness and transparency, prosperity and splendour”.

    • About Jeremy

      "Chief Desk Editor, Economics & Markets, based in London. Previously European Investment Correspondent, Bureau Chief for Greece and Cyprus in Athens and Senior Correspondent for the European Union in Brussels. Began career covering U.S. politics in Washington D.C."
      Joined Reuters:
      1990
      Languages:
      English, French, some Greek
      Awards:
      State Street Investment Correspondent of the Year, 2007
      Part of Emmy-nominated team for
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