Attending a multiple-day event that covers a lot of ground, like South By Southwest, makes your go bag even more indispensable. Whether you’re on your way to SXSW or already running around downtown Austin, you need to take extra precautions that your bag is properly stocked. All the basic rules apply (you’ll find those external batteries to be a godsend), but here are my recommendations for that 20 percent buffer in your go bag.
These simple sundries could help you survive SXSW:
You’ll need some sort of food item in your bag for that moment you realize you’ve been panel hopping for 16 hours straight without a barbecue break. Both Pure Protein and Clif Builder’s have 20 grams of protein, which provides great slow-release energy and fewer empty calories. Builder’s is closer to candy; 20 grams of sugar to Pure’s 2g. It’s also bigger: 64g to 50g. For more fat, quicker energy and carbs, I go with Kind. Most other bars I’ve tried or looked at seems to be candy masquerading as health food, or inedible heath substances masquerading as food.
I love having fruit available, but it bruises easily. The best portables are clementine oranges: They are small, seedless and can take plenty of punishment. They are also messy, so you’ll need …
A MSR PackTowl. Cleaner, smaller, more environmentally friendly than tissues or paper towels. Could make you a hero in the event that a keyboard has an unfortunate meeting with a margarita. Launder it in your hotel sink and it’ll be dry by morning.
Gum and/or mints. They help stave off hunger in the morning and keep people from recoiling from that taco you wolfed down after lunch. Packs of gum will weather any go bag abuse. I prefer rolls of Newman’s Wintergreen to mints in metal or plastic containers because the packaging disappears along with the contents. And you don’t rattle.
A refillable water bottle. One of the smartest is the Clean Bottle, which unscrews top and bottom to make it easier to clean. I carry a Platypus collapsable because it’s flat and — like that roll of mints — takes up less space as you use the contents.
Eating utensils. Plastic utensils are terrible, and a terrible waste. The placesetting-to-go market has gone from bulky camping item to slick accessory, like Sigg’s Folding Clip Cutlery Set, so there is plenty to choose from these days. My personal choice is a little eccentric: Snow Peak travel chopsticks. They are made with excellent materials and are beautifully designed, down to the squared-off top half which prevents them from rolling around.
A collapsible bag for all the SWAG you’ll pick up. My choice is a MiniSax. It folds as small as my pack towel, opens to 8 x 9 inches and can carry more than 20 pounds.
Comfortable shoes for when you have to hoof it back to the Convention Center from way across the river. Consider a pair of unisex Timberland Radler Trail Camps, which slip on and off quickly and zip up into virtual nothingness. For heel-wearers looking for a more stylish option, I’ve heard foldable flats work well.
There’s an easy trick to carrying around extra outerwear — wear as much as you can, and carry as little as possible. Layer! The three-shirt rule — t-shirt, overshirt, outershirt — keeps your bag emptier. Based on the last few Austin deluges, you might want to throw a foldable plastic poncho. My pick is the Sierra Designs Microlight, which packs up into it’s own sack.
Don’t forget your paper business cards – they were all the rage at TED. They are still the coin of the business meet-up realm — a physical reminder of having encountered you that Bump cannot match. It’s a quick, easy way to communicate your information when the decibel level in the room is too high to hear. And, “Here’s my card, let’s connect after SXSW” is quite possibly the best way to conclude a dragging conversation and hop on over to the next party.
None of these items will add much to your burden, but any one might just save the day.
Photo credit: REUTERS/Adrees Latif