I can imagine saying that in years to come about the eight days that began on Wednesday with Amazon’s paradigm-busting entry into the tablet business, its deeper walk into the cheaper e-ink e-reader woods with less expensive Kindles, bookended next Wednesday by Apple’s latest iPhone(s) reveal.
Both unveilings have lots to do with “everywhere” consumption, and both have aspects of evolution. But a counter-revolution began this week, and we’ll be talking about for years to come.
Dare I say it: Amazon’s $199 “Fire” tablet may not make us forget Apple’s tablet, but it could very well be the first credible answer to the question: “Why wouldn’t I buy an iPad?”
It helps that this device comes from a very credible source. Amazon pretty much invented the e-book business. Before that, it sold lots of print books (still does). But the vision and seeming conflict that didn’t deter founder and CEO Jeff Bezos from a business then dominated by big box stores, and especially Barnes and Noble, is the same drive that has him now taking on Apple in its strongest suit.
Let’s face it. When you introduce a new tablet there is really only one horseman you are worried about. No offense HP, Samsung, Research in Motion, etc. But that’s the reality of it. The comparison is inevitable, and the only one a consumer cares about.