The Samsung Galaxy S4′s tagline — “The next big thing is here” – is a telling pitch. The Galaxy is the world’s second best-selling phone, behind the iPhone. And the latest version unabashedly claims that bigger is better. But considering the S4 in a different light, maybe we shouldn’t think of it as a big phone. Maybe we should treat it like a very small tablet and leave our real tablet home.
While narrower than Samsung’s Galaxy Note by about a half-inch, the S4 strongly evokes a miniature but very serviceable tablet. And since making calls is one of the things we seem to do least with our phones, marketing a connected device like the S4 as a very small tablet that also makes calls might not be a bad idea.
As a “tablet,” the S4 delivers. Screen resolution is amazing.. It runs fast and smooth, which is not a given when you don’t own both the hardware and software. The S4 runs the latest version of Google’s Android mobile operating system, Jellybean 4.2.
The S4 has a larger screen — 4.99 inches versus 4.8 for the S III. The case is narrower by .03 inches. But that push to increase screen size without increasing the footprint makes it a more sensitive device. The context menu and “back” below the screen are just too easily tapped inadvertently while merely holding the phone while doing a task, like typing. These buttons were vexing in another, smaller way as well: They light up whenever you touch the screen.
The S4 also prompts reflection on the range of devices and how they’ve positioned themselves five years into the smartphone revolution. One of the biggest dividing lines is whether a mobile device is optimized for consumption or production — whether it’s a good working tool or a media hub.