Brother, can you spare $185,000?
It’s web name land rush time again, and this time the stakes are pretty high. Also, unlike most previous attempts by the Internet Corporation for Assigned Names and Numbers to expand the nameable Internet universe — and repeat the smashing success of .com — ICANN may be onto something this time.
The global agency which decides these things has tried a couple of times since the web’s Big Bang to create new, desirable web property. ICANN changed the world with the original six top level domains — .com, .edu, .gov, .mil, .net, .org and .arpa. Of these, the only top-level domain (TLD), which was meant for the private sector, still accounts for the overwhelming majority of the web names out there — they don’t call it the dot com revolution for nothing.
The web is just like real estate. There are only three things that matter: Location, location, and location. So the world shrugged when, in 2000, ICANN OK’d .aero, .biz, .coop, .info, .museum, .name and .pro. The .xxx top level domain got a lot of attention last year, but its time has pretty much passed. Really only .co, barely a year old, has shown any real oomph.
But ICANN has a huge advantage over your friendly neighborhood realtor. It can actually create new beachfront property.