The Serena Williams effect at the U.S. Open
U.S. Open Chief Revenue Officer Lew Sherr talks about the impact Serena Williams is having on this year’s tennis tournament. She is trying to become only the fourth women’s player to win all four major tournaments in the same year. He also talks about the importance of the $550 million renovation of the National Tennis Center and how the United States Tennis Association is trying to grow the sport. Plus hear my thoughts on the rising value of NHL franchises and a novel way to improve the fan experience in this week’s episode of Keeping Score.
You can also watch the video of my interview with Lew Sherr below and check out our bonus video from the U.S. Open with more details on the renovation and the fan experience.
Here’s the video of my interview with Lew Sherr:
And here’s our bonus video on the fan experience at the U.S. Open: