SpongeBob and the Super Bowl

January 28, 2016

RTX1JEF1 (layout (comp)).jpgNicktoons Executive Vice President Keith Dawkins discusses the relationship between Nickelodeon brands and sports leagues. The kid-focused networks have a partnership with the NFL for Super Bowl 50. He also talks about the increased consumption of content on tablets and smart phones. Plus, my take on moves by the NFL and NBA to attract a larger audience overseas in this 30th episode of Keeping Score.

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