What companies really get out of naming stadiums

February 12, 2016

Levi Strauss CEO Chip Bergh talks about the why he wanted the Levi’s name on the new San Francisco 49ers stadium which is where Super Bowl 50 took place. He also talks about the benefits to his brand. Plus, hear my thoughts on DraftKings’ move into Europe in this 32nd edition of Keeping Score.


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Here’s the video of my interview with Chip Bergh:

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