Improving the fan experience with technology

May 20, 2016

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The head of IBM’s sports and entertainment practice, Jim Rushton, talks about fan-centric design. From dealing with traffic to parking issues to where to find a hot dog once inside the stadium, he explains how technology can play a role in making your visit more enjoyable. Plus, Chelsea of the English Premier League scores with Nike and Jordan Spieth continues to score with all of his sponsors on this week’s Keeping Score with Rick Horrow podcast.

Click play at the top of the page to hear the podcast. Click below to watch my interview with Jim Rushton.

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