A sports protest with $400 million on the line

September 16, 2016

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From a college football game at a race track to ads on jerseys, how sports leagues and associations are trying to squeeze more revenue out of their events. And, how the NCAA’s boycott of North Carolina over transgender bathrooms is affecting the state’s bottom line. Plus, how the WNBA is trying to boost its visibility and interest in the women’s game. I speak with new Chief Operating Officer Jay Parry in this edition of our sports business podcast Keeping Score.

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